Why most marketers are not measuring their marketing effort?
Most marketers think that deploying campaign after campaign will get them new business opportunities. 50% of marketers do not have a measurement plan included to their strategy. In this article, I will attempt to explain how we should do this in today’s digital world and be successful.
Why do we exist?
Why do we need a website?
How do we know if our marketing efforts satisfy these objectives?
We need to find a way of measuring our success, right?
So how do we do this?
With Google Analytics, we will be able find the most profitable marketing channels.
Google has just released a market research tool that allows us to easily collect qualitative data to make informed decisions for small to large scale businesses. It is a very simple tool and will be widely used very soon by big corporations and innovative businesses. Google calls this “Google surveys”.
Google automatically aggregates and analyses collected data, and then provides you through a very simple interface.