Learn how to test your website to optimise.
Search Engine Optimisation abbreviates to SEO. This is the process that affects a website to be listed on a search engine without making regular payments to the Search engine provider. This listing is also known as visibility. So a highly optimized website will be visible to search engines more often and then the website will be ranked higher on the search results page. Higher ranking gets more hits for the website and consequently the visitor is tempted to look at the content and make a conversion.